Collaborating with Bankrate’s editorial and marketing teams, I created an animated feature to simplify complex financial concepts for everyday consumers. The challenge was to make personal finance approachable, empowering audiences to better understand their options and make informed decisions.

In my role as art director and motion designer, I developed storyboards, visual systems, and final animation that aligned with Bankrate’s digital brand. The piece distilled complexity into clear, engaging content that built trust with users and strengthened Bankrate’s role as a leader in financial guidance.

Supporting storyboards for this feature can be viewed in the download below. Animatic tests from the production process are also included beneath the final video.