Working closely with Marriott’s brand and communications teams, I developed the creative direction and animation for The Thread, an initiative designed to unify internal messaging and connect global teams under a single narrative. The challenge was to translate an abstract strategy into a clear, engaging visual story that would resonate across cultures and business units.

As art director and motion designer, I shaped the storyboard, design system, and final execution, ensuring that the piece simplified complexity while reinforcing Marriott’s brand identity. The final video became a key asset in aligning employees worldwide with the company’s vision.