University of Colorado OOH Campaign
Collaborating with the University of Colorado’s Depression Center, I designed an out-of-home campaign to raise awareness about mental health. The challenge was to create messaging that was both empathetic and attention-grabbing in public spaces, encouraging conversation around a sensitive subject.
As art director and designer, I developed billboard and transit creative that combined bold visuals with accessible language, ensuring the work resonated with a wide community audience. The campaign transformed everyday public environments into spaces for visibility and dialogue, supporting the Center’s mission to reduce stigma and connect people with resources.
Two rounds of creative for this campaign are available to view in the PDFs below.
University of Colorado OOH Campaign Billboards
University of Colorado OOH Campaign Billboards Creative Concepts