At Big Arrow Group, I contributed to a campaign for the National Council of State Boards of Nursing to promote the NCLEX exam, a critical step in nursing licensure. The challenge was to convey rigor and credibility while making the process approachable for aspiring nurses entering the profession.

As art director and designer, I developed campaign materials that highlighted both the authority of the exam and the accessibility of preparation resources. The campaign reinforced the NCLEX’s role in ensuring safe, effective practice while building confidence among candidates.

The creative exploratory progress for this campaign is available to view in the PDFs below.