The Evolution Of The Forescout Brand

Shaping Forescout’s presence worldwide through design systems, campaigns, and brand standards.

Over several years at Forescout, I partnered with global marketing and sales teams in EMEA, META, APJ, and LATAM to evolve the company’s brand into a cohesive, scalable system. The work spanned website redesigns, digital campaigns, social media, collateral, logos, and global exhibits, building a consistent and recognizable presence across markets.

As art director and designer, I collaborated cross-functionally to refine the visual identity, translate complex cybersecurity solutions into clear narratives, and deliver assets that strengthened visibility and engagement worldwide. From immersive event environments to internal initiatives and brand standards, the work reflects an ongoing process of building and reinforcing a global brand.

Forescout’s identity was anything but static. Over three years, I helped guide its evolution through shifting priorities and rapidly changing market needs. What began as fragmented visuals gradually transformed into a unified voice expressed through guidelines, campaigns, motion, and digital engagement. My role was to create order within the chaos: refining systems, building consistency, and ensuring every asset, from a global exhibit to a single social post, reinforced the story of who Forescout was becoming.

The Brand In Development // The 2022 Forescout Brand Guidelines

As part of Forescout’s evolving identity, I collaborated closely with leadership to develop the 2022 Brand Guidelines. These guidelines served as a foundational tool, unifying and expanding the company’s visual language. Building on a limited set of inherited assets, I used the guidelines as a springboard to define systems for logos, color palettes, photography, iconography, and graphic elements. This ensured that teams across regions could work from a shared, scalable framework.

Beyond the guidelines, I also contributed to various collateral, internal initiatives, and early logo explorations that marked significant milestones in refining the brand. These efforts laid the groundwork for consistency and scalability, transforming fragmented visuals into the more cohesive, striking, and recognizable identity it is today.

The original 2022 Forescout Brand Guidelines can be viewed in the linked PDF below.

2022 Forescout Brand Guidelines

Selected spreads from the 2022 Brand Guidelines.

The Brand At Scale // The 2022 Forescout Vedere Labs Dashboard Guidelines for Web + Mobile

To extend Forescout’s identity into product and research environments, I developed dashboard guidelines for Vedere Labs, the company’s cybersecurity research division. These guidelines translated the broader brand language into a functional, data-rich setting that prioritized clarity, consistency, and usability.

By scaling color palettes, typography, iconography, and visualization standards across web and mobile dashboards, I ensured the brand remained recognizable even in highly technical interfaces. Initially, Vedere Labs was the primary focus, but the framework was adaptable enough to support other internal initiatives and offshoots, showcasing how a cohesive identity can adapt and expand across divisions. To see how our branding really scaled up, be sure to visit the Forescout Exhibit + Experiential Design page.

The 2022 Forescout Vedere Labs Dashboard Guidelines can be viewed in the linked PDF below.

2022 Forescout Vedere Labs Dashboard Guidelines

Selected applications of the Vedere Labs Dashboard Guidelines across web and mobile platforms.

The Brand As Collateral

Forescout’s research and report covers became a living testament to the brand’s evolution. Each release demanded clarity, authority, and consistency while addressing intricate cybersecurity topics for global audiences. Over nearly three years, these covers trace the progression from early, exploratory visuals to a more disciplined and distinctive design language.

Presented as a visual timeline, these ten covers illustrate how the brand matured from its fragmented beginnings to a refined identity that harmonized technical precision with visual impact. Together, they showcase how collateral can serve both immediate communication needs and mark significant milestones in a brand’s growth.

A timeline of Forescout’s brand evolution, shown through research and report covers.

The Brand In Use

As the new brand language gained traction, it permeated every touchpoint, from web and product pages to sales enablement, digital channels, and even virtual meeting backdrops. Each execution consistently conveyed the same narrative, whether customers interacted with Forescout through a landing page, a social header, or a trade show display.

This phase marked a shift from brand guidelines to brand behavior, ensuring that every asset, whether substantial or insignificant, digital or physical, exuded an unmistakable Forescout identity.

Applications of the brand system across web, social, sales, and events, ensuring consistency at every touchpoint.

The Brand In (Creative) Motion

Motion breathed life into the brand. Short animations for campaigns, product launches, and platform messaging used rhythm, depth, and energy to convey security as dynamic and responsive. These explorations added a new dimension to the visual system, making it not just visually appealing but also felt. The creative explorations below were part of the complete redesign of the Forescout website. These hero videos served as the dynamic intro for the site homepage and, as such, had to capture and engage the site visitor immediately, inspiring them to explore our site and offerings further.

By integrating animation into the brand language, we created micro-moments of engagement that extended the brand’s reach and captivated attention across various digital platforms.

Exploratory motion studies that tested and refined Forescout’s visual language.

The Brand In Action

Campaign videos became the ultimate stage for showcasing Forescout’s refined identity. Design, motion, and messaging worked seamlessly to simplify complex cybersecurity offerings into clear and engaging narratives.

The hero video, a pivotal moment, debuted on the redesigned homepage and spread across various platforms, including campaigns, multimedia, and event installations. From trade show displays to large-scale presentations, its energy and polish became the defining visual signature of Forescout’s new era.

These moments demonstrated the brand’s ability to strike a balance: providing detailed information that supported technical credibility while remaining bold and accessible, inspiring confidence in global audiences.

The flagship homepage video, the premiere asset that launched Forescout’s refined identity.

The Brand As Engagement

Finally, the brand matured into active engagement, where campaigns, social content, and digital ads not only communicated but also connected with the audience. Every touchpoint, from a single LinkedIn post to a comprehensive digital campaign, maintained the same visual DNA, effectively reinforcing brand recognition at scale.

This phase completed the loop, transforming Forescout’s brand from consistent to compelling.

Campaigns and digital activations that transformed brand presence into active audience engagement.

Forescout’s brand underwent significant transformations over the course of three years. I guided its evolution, aligning it with shifting priorities and changing market demands. Initially, fragmented visuals were gradually unified into a cohesive voice, communicated through guidelines, campaigns, motion graphics, and digital engagement. My primary responsibility was to establish clarity amidst the chaos, refining systems, building consistency, and ensuring that every asset, from global exhibits to individual social posts, reinforced the evolving identity of Forescout.

Clarity was achieved through the refinement of systems, the establishment of consistency, and the continuous evolution of the brand.

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